Commentary & Recap: Futurist Libey Examines the Present at MeritDirect, Part 2 of 2

8. Convenience. Libey asked: Why is Zappo’s so good? “They have 9,000 choices in my size, can get anything I want and have it to me tomorrow morning by FedEx, and I can return it by FedEx. Sure you pay more, but it’s worth it for the convenience,” he pointed out. His advice: Make shopping easier in all channels. Constantly say to yourself, “waymish,” which stands for “why are you making it so hard,” continued with “for me to give you my money?”