Commentary & Recap: Futurist Libey Examines the Present at MeritDirect, Part 2 of 2

Here are the other six of his 12 pointers for running a thriving B-to-B multichannel business in 2009 and beyond. (For part 1, click here.)

7. Product. If you don’t have enough new product to excite people and steal market share, you’re missing the boat, Libey said. “This is a beautiful time for product development,” he pointed out. “Not only can you buy it cheap, but you can get people to tool it for you for nothing because they need the work.”