Commentary & Recap: Futurist Libey Examines the Present at MeritDirect Event, Part 1 of 2

4. Analytics. Marketing has its number, fulfillment has its number and so forth, Libey said. There are more than 6,000 individual measurements. “Until we get to the point where we’re discussing the same number in the same way every day and have continuity,” he said, “we can’t win the analytic battle, and will leave money on the floor.”