Commentary & Recap: Futurist Libey Examines the Present at MeritDirect Event, Part 1 of 2

To do so, introduce cost accounting, he advised. Study every bit of every transaction in the company. Get into the real accounting world, he noted. “We’ve always been in the pseudo accounting world,” he said. “Build a foundation of a well-managed business. Our businesses have managed well for direct marketing, but they’ve never been managed well for businesses” in general.