Commentary & Recap: Futurist Libey Examines the Present at MeritDirect Event, Part 1 of 2

Marketers are taking costs out, but margins, he observes, are still dropping. “When recovery begins,” he said, “stand back, because it’ll be roaring inflation. Right now, in a period of deflation, you can’t raise prices.”

2. Leakage. Libey noted how much revenue or profit can leak out of multichannel organizations. “It’s everywhere. It’s a forensic audit. You have to know your marketing and know what works and what doesn’t work, and demand profitability analysis like never before,” he said.