Commentary & Recap: Futurist Libey Examines the Present at MeritDirect Event, Part 1 of 2

Noting that a new business model has been put upon us by necessity, Libey reeled off 12 factors marketers need to pay close attention to in order to get through the economic malaise.

By in large, they consist of back-to-basics fundamentals. In fact, Libey faults the multichannel market for perhaps overleveraging itself in the online world over the past decade-plus. “Maybe we’ve gone so far shifting pendulums to online that we’ve become dangerously close to having drunk the Kool-Aid,” he pondered.