Commentary & Recap: Futurist Libey Examines the Present at MeritDirect Event, Part 1 of 2

He emphasized directions that B-to-B and other multichannel marketers must immediately take to reinvent themselves, both during the recession and for whenever economic recovery takes place, the timing of which he didn’t dare predict.

“This is the end of a major cyclical cycle that takes place every 60 years,” he said in true quotable fashion. “It’s going to take a number of years to get back to where we were. But we have to decide: Do we want to grow?”