Commentary & Recap: Futurist Libey Examines the Present at MeritDirect Event, Part 1 of 2

Because of his business relationship with the White Plains, N.Y.-based MeritDirect, he always graces the B-to-B list firm’s annual Business Mailers Co-Op, which is being held this week about a mile from Merit’s headquarters. But his conference-opening speech this year had a decidedly heavy slant toward the present, and even the past. After all, this is 2009, and to get through this mess, he said, marketers will have to rely on business fundamentals more than anything else.