Commentary & Recap: Futurist Libey Examines the Present at MeritDirect Event, Part 1 of 2

5. Multichannel circulation. Circulation needs to involve the oldest, most experienced person who knows direct marketing, Libey noted. “It’s a profession, and in our quest for all things online, we’ve given circ to young, entry-level people. What do they do? They go to Abacus and say, ‘You do it,’ because it’s easier. So we have two 23-year-olds running the most important thing. Get it back out of the black box and into the hands of professionals.”