Commentary: NEMOA Lovefest Gets Down to Business

“We're trying to figure out new ways to maintain the financial health of our organization,” NEMOA Executive Director Janie Downey told me after the event.

Watch for our complete summary of the best takeaways from Krangel’s session in next week’s edition of The ROI Report e-newsletter, along with other NEMOA coverage. Among others, look for the recap of the forward-thinking session on social media presented by social networking trailblazer David Carter. He may not have shed bright light on how integrated retailers can make money directly from their involvement with social networks, but Carter offered up many ideas on how to move closer to that goal.