Commentary: NEMOA Lovefest Gets Down to Business

Like other speakers, Krangel urged NEMOA members to join the ACMA and get actively involved in catalog postal efforts. At the same time, however, he was presenting a very modernistic vision of an old, aging direct marketing company.

That’s much like NEMOA, which in recent years has sought to shed its original New England Mail Order Association moniker and its outdated implications. Traditionally, NEMOA conferences have been the setting for a clique of veteran, small to midsize catalog marketing execs and some of their vendors. But like the larger, but considerably downsized, Direct Marketing Association, NEMOA has worked hard to remain relevant in the rapidly changing retail environment, both financially and in purpose.