Commentary: NEMOA Lovefest Gets Down to Business

A native New Yorker, Krangel has spent the past few years in Miles Kimball’s Oshkosh, Wis., headquarters trying to modernize an old-fashioned catalog business that still receives a lot of mailed-in orders from its aging clientele. He shared with the audience several of the forward-thinking strategies he’s been applying at Miles Kimball, such as the deep merchandise analysis the company’s been doing to find out where specific product categories have been growing online.