Combining Social, Mobile With Analytics Dramatically Improves the Shopping Experience

With nearly 5 billion subscribers worldwide, mobile phones are becoming a pervasive consumer touchpoint and are changing the way customers interact with retailers and their social networks. Mobile is already enabling consumers to bridge the physical and digital shopping experiences. To capitalize on this opportunity and improve customer loyalty and satisfaction, retailers will need to identify how to turn data into a positive experience — whether on a device or in-store.