Combining Social, Mobile With Analytics Dramatically Improves the Shopping Experience

Using mobile technology is equally important for retailers. Consider the ability for an associate to check inventory, locate items and look up in-stock store locations from a mobile device, using available data to improve the customer experience at the first point of contact. And, most importantly, associates can deliver personalized recommendations when they have a complete view of shoppers’ online and social interactions along with what they're doing right now in-store.