Combining Social, Mobile With Analytics Dramatically Improves the Shopping Experience

By detecting emerging opportunities and personalizing offers at the moment that the opportunity arises, retailers are able to enhance operational dexterity and deliver services more quickly. This approach is important for improving the in-store experience and synergies. Research shows that 84 percent of smartphone shoppers use their phone while in a physical store, and 64 percent of store associates use mobile devices in-store to perform store functions.