Combining Social, Mobile With Analytics Dramatically Improves the Shopping Experience

Forward-thinking retailers are taking a business-driven and pragmatic approach to big data. The most effective big data strategies identify business requirements first, and then tailor the infrastructure, data sources and analytics to support the business opportunity. Retailers can create unprecedented insight and intelligence by transforming the large amount of data collected from transaction systems, social networks and mobile devices — including shoppers’ locations within stores — into actionable insights.