Combining Social, Mobile With Analytics Dramatically Improves the Shopping Experience

Collecting data and turning it into insights helps organizations improve the customer experience by analyzing clickthroughs, time spent on specific pages and pain points in the payment process. This data, collected from point-of-sale systems, online transactions, social media, loyalty programs, call-center records and more, deepens their understanding of customer patterns and preferences, helps them understand drivers, and enables more precise customer segmentation and the ability to make personalized real-time offers.