Combining Social, Mobile With Analytics Dramatically Improves the Shopping Experience

Whether it's shopping for new summer styles or preparing for back to school, when consumers are on the hunt for the hottest items and best deals on new clothing and accessories, they're increasingly turning to their mobile devices and social networks.

More and more consumers are using the rich functionality of their mobile devices to browse, research and purchase products. In the last months of 2013, mobile traffic accounted for nearly 35 percent of all online traffic, up 40 percent compared to the fourth quarter of 2012.