Combine Merchandising and Site Search to Convert More Holiday Shoppers

Another highly effective promotional idea is the generation of custom landing pages that load when a particular term is searched, like a brand name or type of product. For example, if you want to showcase some holiday-themed products, you can create a landing page that loads when users search for the word "holiday." At the same time, you can create a dedicated link that directs shoppers to that page, then send this link to customers as part of your email marketing and paid search campaigns. Our customer Jelly Belly experienced an 85 percent increase in email open rates when it started using this tactic.