Combine Merchandising and Site Search to Convert More Holiday Shoppers

For example, Motorcycle Superstore uses merchandising banners to promote storewide discounts on popular brands during its summer liquidation sales. These banners can also be used to highlight time-sensitive messages like a flash sale or daily deal.

"Ribbon overlays" are another smart way to promote special deals in search results. These overlays are essentially "digital stickers" that can be dynamically applied to search results to highlight something special about the product — e.g., best sellers, in-stock or out-of-stock items, free shipping, newly added products (see image below as an example), etc. Ribbon overlays are also a great way to highlight the availability of product videos, which can help improve conversions. With an overlay that indicates a video, visitors have more incentive to click and watch. Seeing a product in action can convey useful information such as fit and size much more quickly than by reading product specs.