Combine Merchandising and Site Search to Convert More Holiday Shoppers

A robust site search should also allow you to customize search results to highlight sale or promotional items, which can encourage more shoppers to click through on results.

Banners in site search results are one of the easiest ways to merchandise products and promotions. Search results pages are places where shoppers are receptive to such messages, and these banners can incorporate keywords commonly used in search terms so that the ad is as relevant as possible. For example, if a visitor is searching for "holiday gifts," banners can display special holiday promotions like free gift wrapping or discounted delivery, or the banners can showcase other products related to the brand or type that the person is searching for.