Combine Merchandising and Site Search to Convert More Holiday Shoppers

Site search can be a retailer's best friend when it comes to merchandising, given the large amount of information search provides on consumers’ preferences, buying habits and trends. When your visitors use the search box, they're telling you in their own words what products they want. This language informs your merchandising efforts and also improves the relevancy of your marketing messages. You can also use site search data to quickly identify changes in the market, like which products are in high demand and which are no longer current.