This Data’s Got Game
Combine database research with primary consumer research for a richer picture of your customers
Primary Research
Primary research adds qualitative information, or the “why.” It adds customer attitudes and intent about companies and their competition, as well as insight into the “how come,” “where else” and other qualitative measures.
Primary research allows you to ask about customers’ decision-making processes, their influencers, barriers to loyalty, motivators of response, why they decide to shop with you vs. the competition, and even their views of the economy and the future. It’s amazing the things customers will tell you if you just ask.
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