This Data’s Got Game
Combine database research with primary consumer research for a richer picture of your customers
• Competitive insights — strategies to capture market share. Filtering responses by customers who shop with competitors can show what’s needed to increase market share at the expense of the competition.
• Insights into the decision-making process — strategies for retention. Filtering responses by promoters vs. detractors can demonstrate weaknesses in the company’s performance that negatively affect loyalty.
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