State of the Co-ops ’07
Most offer advancements in their modeling programs. See what works for you.
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Experian’s Z-24
Experian’s Z-24 catalog cooperative database now is enhanced with life event and lifestyle data, to offer further insight into customer behavior. This new data includes such characteristics as hobbies and interests — e.g., skiing, golfing and fishing — as well as “life events,” such as the birth of a child.
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Carolyn Heinze
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