State of the Co-ops ’07
Most offer advancements in their modeling programs. See what works for you.
“When mailers choose ALEXA, they have to use the power of the database to get the performance out of a file they wish to take,” explains Michael Hayden, ALEXA’s president. “Then there is a charge from ALEXA of $8 per thousand for the names they select. This is available to members only, however demographic overlay services are offered to nonmembers.
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