State of the Co-ops ’07
Most offer advancements in their modeling programs. See what works for you.
ALEXA
ALEXA, which stands for the American List Exchange Association, is an alliance of mailers rather than a conventional co-op database firm. It was established last year to give catalogers the ability to leverage more exchanges. Participants can forward names in their databases to a central network and control the access other catalogers have to these names.
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