State of the Co-ops ’07

Carey defines Abacus ONE as more of a methodology than a product, providing a way to improve the consistency of models over time. “One of the things that always seems to come back on co-op databases in general is that they’re not consistent,” he observes. “Many times, when we peel back the layers, it wasn’t anything we were doing; it was that something else had changed — either the offer or the target market, or something else. We wanted to use modeling technology to create better consistency.”