State of the Co-ops ’07
Most offer advancements in their modeling programs. See what works for you.
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There are currently 400 tests in the mail using Abacus ONE. Approximately 50 clients have rolled out more than 100 campaigns on it. On average, Carey reports, cataloger users are experiencing a 14 percent increase on dollars per book, a 9 percent increase in response and 56 percent greater mailable universes.
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Carolyn Heinze
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