State of the Co-ops ’07

FreeMax 8 obtains change-of-address data from sources beyond NCOA. “For example, if you have gas at your house, you will probably change that as you move, as well as your phone, cable, Internet and so on,” Luth explains. Prefer uses an outside partner to accumulate this data.

FreeMax 8 doesn’t require clients to change vendors; it’s simply inserted in the process, post- merge, before the ink-jet tapes are created. Those addresses that can’t be cleaned up are replaced out of Prefer. The company also optimizes the prospect rental file, and if low yields are found there, they too, will be replaced by names out of the Prefer models.