State of the Co-ops ’07
Most offer advancements in their modeling programs. See what works for you.
PerformanceLink
Last year, American List Counsel (ALC) launched PerformanceLink, a 30 million-name, open-source, multichannel co-op. The list firm has since discontinued the service, opting to focus on data management.
“Most of my interaction with the databases is through interactions with my clients and knowing what they’re doing in their mail plans, and what portions of those mail plans are being made up from the co-op databases,” explains Britt Vatne, ALC’s executive vice president of data management.
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