State of the Co-ops ’07
Most offer advancements in their modeling programs. See what works for you.
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Earlier this year, NextAction launched NextGen, a proprietary system that uses investment-grade analytics and proprietary processing to allow mailers to pinpoint their best list sources. “It offers our clients an opportunity to identify large universes at the most efficient price points, with increased feed,” Howard explains. “It increases their view into how their customers respond into any channel.”
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Carolyn Heinze
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