State of the Co-ops ’07

“More and more business is moving online — and especially this year, in light of the postal increase, most merchants are probably going to spend more dollars online, and shift away from sending catalogs,” notes Samuel Cardonsky Sr., vice president of I-Behavior. Acerno offers remarketing, where if Web clients abandon a shopping basket or don’t purchase anything, an advertisement is served up the next time their browser shows up across the ad network, encouraging them to click through and, hopefully, make a purchase.