State of the Co-ops ’07
Most offer advancements in their modeling programs. See what works for you.
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With the postal rate increase in effect and the marketplace demonstrating fierce competition, catalogers are seeking more efficient ways to handle the database information they accumulate. Certainly, there’s no shortage of companies that offer to streamline the process, but how do mailers know which of them is best for their needs? Here (in alphabetical order) is what the nation’s eight cooperative database firms are doing this year to set themselves apart.
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Carolyn Heinze
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