Co-op Database NextAction to be Acquired by VC Firm

"General Catalyst shares our belief that multichannel retailers will continue to thrive in the years ahead, and that today’s challenges, however painful, will ultimately lead to a stronger and more stable industry. With a committed team, an ambitious vision, and great new investors behind us, NextAction is well-positioned to support you through the continued evolution and integration of promotion and sales channels in the retail industry.