Co-op Database NextAction to be Acquired by VC Firm

All About ROI has learned that NextAction, a Westminster, Colo.-based co-op database, last week signed an agreement with a majority investor, General Catalyst (GC) to take over the co-op database. GC is a venture capital and private equity firm with nearly $2 billion under management.

NextAction’s largest current investor, Sequel Ventures, will maintain its investment, and a number of the firm’s smaller investors will be bought out, as part of the deal, according to memo distributed on Sept. 8 by NextAction CEO Eric Roza.