Co-Mailing: The Biggest Controllable Variable in Your Catalog’s Printing and Postage Costs, Part 2 of 2

* What are the administrative costs for each mail drop? Is there a fixed cost for each mail drop?

* How are the savings split between printer and cataloger? Savings split 50/50 is common, but greater savings are possible from some printers.

As catalog costs spiral upward and break-even costs threaten profitability, catalogers must understand the potential savings from co-mail programs. Co-mailing should save between $.02 and $.04 per catalog mailed, which translates into a savings of $200,000 to $400,000 over a circulation base of 10,000,000 catalogs. That savings can represent the difference between a profit and a loss in 2009. So take a deep dive into your co-mail costs and savings to maximize your bottom line.