Co-Mailing: The Biggest Controllable Variable in Your Catalog’s Printing and Postage Costs, Part 2 of 2
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Jim Coogan
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Bargaining Power
What are the deal points when negotiating a contract with your printer? Make sure to ask the following:
* Do they offer a guaranteed savings? Some printers offer guaranteed postage savings.
* Do they guarantee freight prices? Freight guarantees are common and are typically based on a cost per cwt.
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