Co-Mailing: The Biggest Controllable Variable in Your Catalog’s Printing and Postage Costs, Part 2 of 2

Do printers offer different levels of service or all printers’ co-mail capabilities essentially the same? Actually, there’s a wide variety of capabilities and potential cost savings. The big three printers — RR Donnelley, Quebecor World and Quad/Graphics — have big, established co-mail programs that work with catalogs with circulations of all sizes. The second-tier printers, like Arandell, Catalogs America, Brown Printing and The Dingley Press, are getting into co-mail in a big way. They’re using in-house co-mail pools or consolidators, or a combination of the two. The smaller third-tier printers are the ones really suffering, because if they don’t have mail pools they tend to lose out based on price.