Co-Mailing: The Biggest Controllable Variable in Your Catalog’s Printing and Postage Costs, Part 2 of 2

Other than costs, are there other factors to consider? In addition to the differences between in-line and off-line pools, educate yourself on the size of the typical mail pool from the different printers. The bigger the pool, the bigger the potential savings! Then find out the frequency of the pools: Are they once a week, twice a week or spread further apart? Know the trim size constraints and whether your trim size is giving you the best flexibility. The generic trim sizes have become 8 inches x 10 ½ inches and 7 3/8 inches x 10 ½ inches, but some printers have machinery that handles a variety of trim sizes. And know whether the pool is through the printer or a consolidator.