Co-Mailing: The Biggest Controllable Variable in Your Catalog’s Printing and Postage Costs, Part 1 of 2

The rule of thumb is that catalog mailers with a circulation under 300,000 capture greater savings with off-line pools. Catalog mailers with circulations greater than 300,000 have the potential for larger savings with in-line pools. And the larger the circulation, the greater the potential savings with in-line pools.