Co-Mailing: The Biggest Controllable Variable in Your Catalog’s Printing and Postage Costs, Part 1 of 2

There are two kinds of co-mail pools: in-line pools and off-line pools. In-line pools are when a printer combines two, three or four catalogs and binds the catalogs in-line. Off-line pools are where the printer binds the catalogs first, and then ink-jets the addresses in a second stage. The off-line technology allows for larger pool sizes (i.e., a greater number of participants). In-line pools are limited by the number of catalogs that can flow through the pockets on a bindery line.