Co-Mailing: The Biggest Controllable Variable in Your Catalog’s Printing and Postage Costs, Part 1 of 2
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Jim Coogan
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But, printers can offer significant cost savings to catalogers via co-mailing. Co-mailing involves binding your catalog along with a pool of other catalogs so your carrier route or tier qualification discounts are combined. The post office offers significant discounts for breaking the mail into tiers, rewarding mailers who prepare their mail so it’s efficient for the post office to handle.
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Jim Coogan
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