B-to-B Cataloging: CLIMB Into System Fundamentals
Manage: Regardless of which order management system you use, you need a database manager to run your system. This person consolidates duplicate records, updates the file with NCOA changes, understands platform requirements, runs complex queries, keeps your database in working order and understands everything about running your system. Your database is the lifeblood of your company. Don’t trust it to just anyone, and don’t let it run on autopilot.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
