B-to-B Cataloging: CLIMB Into System Fundamentals
Learn: Software is a tool to help perform tasks better. No order management software teaches us how to manage inventory or run our marketing programs. The software company’s trainers don’t teach any of those functions either; they teach how to use their software. This is an important and often misunderstood distinction. Provide training to help your staff members do their jobs better, and they’ll discover how to use their tools more effectively.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
