Classic Merchandise Begs For Better Catalog Effort

Copy

The copy is too sparse for such expensive items. There needs to be both romance and salesmanship. Most of the products in the catalog have a history that would add interest and brand awareness to the catalog. The article reprint that was inserted in the catalog mentioned that one fountain had been sold to a Saudi prince. I would bet that there are fabulous stories about estates, museums and famous places where these products appear. These stories are what create the brand image for the customer. This applies to consumer and B-to-B customers.