Classic Merchandise Begs For Better Catalog Effort

Ease of Shopping

Ease of shopping always is a problem when you have a price list rather than prices printed in the catalog. This means designers should make the price list easy to use with the catalog. Florentine Craftsmen’s price list is organized by item numbers. Unfortunately not all the products have item numbers. This creates confusion for the customer and often will end what could have been a positive shopping experience. Customers will never reward you with more time — they’ll just move on to the next vendor.