Classic Merchandise Begs For Better Catalog Effort

Photography

An inexpensive way to improve the existing photography would be to add drop shadows. The Star and Dolphin Chaise Lounge on page 3 uses the natural shadow, which is the most elegant way to do a drop shadow. Drop shadows help explain the shape of the product and give it depth.

An inexpensive way to improve the outdoor photography would be to make the background out of focus. It’s best to do this in camera because you get the most natural results, but it also can be done in Photoshop. This separates the product from the background and makes a busy background less distracting, as well as an uninteresting background less prominent.