Classic Merchandise Begs For Better Catalog Effort

Redesign

I’d recommend several things to make this catalog work better. The first and most expensive way is to re-shoot all the items in the catalog so they have the upscale look of the Grand Acanthus Leaf Fountain on page 35. A more cost-effective approach would be to do a smaller catalog with the best sellers and call out the extended inventory online. The least expensive way to go would be to do a four-color cover wrap and make all the images inside black and white. To tie the look of the catalog together, I recommend using typography from the gilded age (think “The Great Gatsby”). This brings forth a consistent look and keeps the newer color images from making the black and white images look like an afterthought, as they do in the current catalog.