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Orest Protch
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To discern how purchases fluctuate with discounts, the amounts of the actual discounts in both areas will vary, and this becomes the independent variable. We’ll offer discounts from 5 percent to 10 percent in monthly catalog mailings inserted as discount coupons for a year. The dependent variable is the percent increase in sales, as this variable is entirely dependent on the discount offered (or it should be; if it’s not, then something else is affecting sales).
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